Fashion photography is a genre of photography which is devoted to displaying clothing and other fashion items. Fashion photography is most often conducted for advertisements or fashion magazines. Over time, fashion photography has developed its own aesthetic in which the clothes, makeup and fashion are enhanced by the presence of exotic locations or accessories.

Applying makeup for photo shoot is not the same as applying it for a daytime or evening look. The lighting for photography is typically much brighter from the norm. Every aspect requires consideration and careful preparations are vital to a flawless look for photography.

There are many reasons as to what can cause a negative effect on the look of the makeup. The lighting is number one reason into consideration. There are questions that a makeup artist needs to ask prior to beginning, questions such as: With angles will the lighting be coming from? Will there be a mix of daylight and flash light? Is the photo shoot indoors or outdoors?

Photo shoots can take a long time, it is essential to use the correct products and correct techniques for longer lasting makeup.

Fashion beauty makeup is more accented or defined and more often bizarre decorative makeup.The complete foundation phase of fashion makeup can be identical to that of clean beauty in its creation of a perfect complexion, but the steps of the design phase (cheek colour as well as eye and lip designs) will differ, ranging from extremely natural, to very dramatic, to shockingly outrageous.


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